Our history

Bustins Jeans, a historic brand. You just have to ask your parents, uncles or grandparents if they had ever bought jeans at Platja d’Aro, on the Costa Brava, and if they did, they will tell you all about it. But if they said they hadn’t, then keep reading…

Rosa and Albert Bustins were two siblings, children and grandchildren of tailors from Llagostera (Girona), who decided to go into the textile sector in the year 1968, during the tourism boom on the Costa Brava, and to open a small shop at Galerías Neptuno 23 in Platja d’Aro. Albert was very keen on American culture and the way they dress and, together with his sister, started to design jeans which bore the name BustinStock for over 50 years.

At the start of the 1970s,they opened up their own tailor’s workshop, designing many collections based on the American West. At the start of the 1970s, they opened up a big shop on the High Street of Platja d’Aro, STOCK, which was the flagship of the brand until the end of the year 2020.

During the 1980s the brand expanded and shops were opened in coastal towns such as Ibiza, Lloret de Mar, Roses and Benidorm. BustinSTOCK jeans also came to the Ramblas in Barcelona, and in Madrid, two shops were opened: one in Alcalá St and the other in Fuencarral St. Thus, BustinSTOCK jeans played a prominent role in the Movida Madrileña (cultural and musical movement in Madrid in the 1980s).

The owners’ dreams were fulfilled when the brand crossed the ocean in the year 1990, with a shop opening up in Los Angeles (7373 Melrose Avenue.

Most of the physical shops closed down as a result of globalisation and imported products, except for the shops in Roses and in Platja d’Aro, where the shops remained open until the end of 2020. 

Now, following a short break, and with a new family generation, BustinSTOCK has become Bustins Jeans; we have opened an online shop and also at our original shop in Galerías Neptuno (link: galerías Neptuno 23)! We have changed our image, but our dream is still the same: to manufacture quality handcrafted denim cloths in the latest fashions in our workshop in Castell d’Aro and to work with national suppliers.

 

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