Bustins Jeans, the sustainable jeans brand
Originally created for American miners in the 19th century, those first jeans continued to gain fame over the decades. So much so that today it is impossible to find a closet where there are no jeans , regardless of the age, sex or tastes of each person.
The resistance, durability and infinite versatility of this garment conquered us, as did several brands dedicated exclusively to the manufacture and sale of jeans.
However, given the great demand for this garment, many of these brands relocated production to developing countries , where production costs are lower and environmental laws are more permissive or completely non-existent.
Over time, this situation has turned the fashion sector into one of the most polluting on the planet , responsible for 5-10% of greenhouse gas emissions. And not only that, but it is an industry with a high demand for water, a resource to which, in production countries, not the entire population has access.
On the opposite side of the board, we find some fashion brands such as the denim Bustins Jeans , which put slow fashion into practice, a more ethical and responsible commercial vision than that of large companies in the sector.
Sustainable jeans, when fashion respects the planet
Following slow fashion means applying a business philosophy that is more respectful of the planet , far from the abusive and polluting practices of fast fashion brands.
This new philosophy is made up of four pillars: the origin and quality of materials, national production, a timeless catalog and production with a “zero waste” objective . All this to produce more sustainable, more ethical and higher quality jeans.
The origin and quality of the materials
Instead of turning to suppliers on the other side of the world, Bustins, as a slow fashion jeans brand , works with local producers who supply quality materials . One of them is organic cotton , the main raw material to make its sustainable jeans.
national production
The brand creates all its garments in its small workshop on the Costa Brava, where most of the work is done manually . In this way, they provide quality employment to the people of the area.
Timeless catalog
Fast fashion is based on the seasonality of products and a very varied catalogue; production for production's sake. On the other hand, Bustins Jeans sticks to a timeless and limited catalogue , made up of denim garments that can be worn all year round. Reduced production volume, quality is prioritized over quantity.
Production with “zero waste” objective
Making jeans that are increasingly sustainable and environmentally friendly is one of the brand's objectives. To do this, they continue to improve their manufacturing processes so that the impact of their activity is harmless to the planet.
The true cost of jeans
Due to their production location and infrastructure, large denim fashion brands can offer their products at reduced prices .
For the sum of 30-40 euros we can buy a pair of jeans in a large store, but the label never reflects the true price of those pants : labor exploitation in third world countries (including children), pollution of the planet and disproportionate use of water in these areas of the world.
A price that is too high for a garment that will probably be thrown away after a few uses, either because it will deteriorate quickly or because it has "gone out of style."
On the other hand, behind the prices of Bustins Jeans, higher than those of fast fashion brands, there is artisanal, ethical work that is conscious of the only planet we can leave to the next generations.
What price do you put on jeans?
And to the future?